Google search engine optimization means modifying the website in a certain way so that it starts showing in the search results of Google. Although, the giant and the most used search engine has never disclosed its algorithms which it applies in making one website over the other in ranking it higher in the search results. However, people who have been observing the search engine’s evolution and its evaluating procedures have realized a certain key parameters which if applied to a website, helps in its better ranking. These parameters are clubbed under Google search engine optimization:
Internet marketers have relied for long on webmasters tool and keywords tool to gain knowledge of what Google search engine optimization could be like. The webmasters tool provides useful information about the keyword density and content required on the page for it to be indexed well in the Google search engine. However with time, Google has made its algorithms very strict and hard to crack, even by web masters tool.
1) Optimization of the website design and development: This includes optimizing the web page layout so that and regularly updating it so that the Google search engine bots are content that it is not a spam. Generally searched for in Google search engine optimization is the URL of the page. It’s imperative to have the keyword present in the URL of the web page. So that the bot recognizes and can quickly correlate the relevance of the keyword to the page itself.
2) Keyword infusion and Meta Information: A website by selecting keywords relevant to its industry and business/ services must include it in the meta information of the page: Keywords Tag; Description Tag and Title Tag. This is because when a search query is punched in, the bot will know which page has the particular keyword repeated in it so as to make the page relevant. However, simply keyword stuffing on the page will not help your website gain ranking. This is because Google bots are programmed to report spammy content and pages.
3) Site Structure – Google gives a lot of emphasis to both on and off page SEO practices and it indexes every new page that is added to the website and prefers site structures that are complete in their own regard. Therefore, it is very important to have certain key pages on your website apart from products/ services pages. These can include: Site Map (extremely important), contact us page, about us page and more.
4) Content Optimization: All the content on the website pages must be properly optimized, in that they must have the keywords repeated frequently but not stuffed. Content must also have proper headings and sub-headings to make it more readable.
Along with on page Google Search engine Optimization; Off Page such as getting the Page Rank and hyperlinks from different sources is also very essential. Once ranked high in Google, the process must continue because the ranking may not be that permanent.